Someone At Apple Has A Sense Of Humor
37 minutes ago
Wednesday, July 8, 2009
Sunday, June 14, 2009
eBoot Camp tip #40 What do Cher, Tofu, and Robots have in common?
I'd love to hear some of the answers that you all came up with!
Although yours might be funnier, my answer is that they all have a dedicated social networking group on www.ning.com. And if those topics aren't your cup of tea, you can find networking groups on just about any topic imaginable. These groups operate very similarly to other networking sites like Facebook and LinkedIn. The major difference is they are topic specific and you can connect with people that have similar interests with pinpoint accuracy.
Although the benefits above are cool, I've left my favorite part for last. Ning.com allows you to create your own social networking group on any topic you'd like. You get to manage it - which means you control who gets in, what gets posted and other important admin functions of the group. It's like creating your own Facebook.
For example purposes, I just created a social networking group for eBoot Camp. I called it "eBoot Campers" and you can come play around on the site by going to http://ebootcampers.ning.com. Once comfortable, feel free to join other groups or create your own. And like most sites I recommend to you, this is completely F*ree!
You can use Ning.com to engage a vast amount of people in your field. But remember our rules for networking on the Web: don't be a salesman (or woman)! Act as you would in a normal face-to-face environment. Listen, ask questions, engage people, and, after some good 'ol fashioned communication, there might be opportunities to learn how you can serve your new network of friends. Business happens everyday on the Internet, but like anywhere else, no one likes to be sold.
Action Steps:
Step 1: Create a new account at www.ning.com
Step 2: Become a member of "eBoot Campers" by going to http://ebootcampers.ning.com
Step 3: Join other groups or create your own!
all the best,
corey
Although yours might be funnier, my answer is that they all have a dedicated social networking group on www.ning.com. And if those topics aren't your cup of tea, you can find networking groups on just about any topic imaginable. These groups operate very similarly to other networking sites like Facebook and LinkedIn. The major difference is they are topic specific and you can connect with people that have similar interests with pinpoint accuracy.
Although the benefits above are cool, I've left my favorite part for last. Ning.com allows you to create your own social networking group on any topic you'd like. You get to manage it - which means you control who gets in, what gets posted and other important admin functions of the group. It's like creating your own Facebook.
For example purposes, I just created a social networking group for eBoot Camp. I called it "eBoot Campers" and you can come play around on the site by going to http://ebootcampers.ning.com. Once comfortable, feel free to join other groups or create your own. And like most sites I recommend to you, this is completely F*ree!
You can use Ning.com to engage a vast amount of people in your field. But remember our rules for networking on the Web: don't be a salesman (or woman)! Act as you would in a normal face-to-face environment. Listen, ask questions, engage people, and, after some good 'ol fashioned communication, there might be opportunities to learn how you can serve your new network of friends. Business happens everyday on the Internet, but like anywhere else, no one likes to be sold.
Action Steps:
Step 1: Create a new account at www.ning.com
Step 2: Become a member of "eBoot Campers" by going to http://ebootcampers.ning.com
Step 3: Join other groups or create your own!
all the best,
corey
Friday, May 29, 2009
Don't Create Your Business Website Without These 5 Tips
Hello eBoot Campers!
Here's some quick reading to take with you before you begin your weekend! I hope you enjoy! all the best, corey
Don't Create Your Business Website without these 5 Tips!
Here's some quick reading to take with you before you begin your weekend! I hope you enjoy! all the best, corey
Don't Create Your Business Website without these 5 Tips!
Monday, May 25, 2009
Latest Review of eBoot Camp (via Amazon.com)
Great book, packed full of great information and resources, May 23, 2009
By B. Kremer "brent"
In the past when trying to get my small business marketed on the internet I spent some big bucks to advertising companies that did little to nothing to help my web presence. This book does a great job in explaining how search engines work in a non technical way. After completing just a couple of the techniques in this book my web presence is better than it ever was with any of the advertising companies I worked with.
I can't say enough good things about this book. This is a must have for any small business owner looking for a web presence.
(thanks for a great review Brent! corey)
By B. Kremer "brent"
In the past when trying to get my small business marketed on the internet I spent some big bucks to advertising companies that did little to nothing to help my web presence. This book does a great job in explaining how search engines work in a non technical way. After completing just a couple of the techniques in this book my web presence is better than it ever was with any of the advertising companies I worked with.
I can't say enough good things about this book. This is a must have for any small business owner looking for a web presence.
(thanks for a great review Brent! corey)
Saturday, May 2, 2009
eBoot Camp Case Study: Angil Tarach
As more people are implementing what they learned from the eBoot Camp book or eBoot Camp workshops (or both!), the more success stories are beginning to trickle in. Here's one from a huge eBoot Camp fan, Angil Tarach. She's a phenomenal person doing great things to service seniors in her community. Keep up the great work Angil!
Corey,
I can't thank you enough for what you and your book are doing for my career and goals! My boyfriend Bernie is also receiving lots of good things out of following your tips. He said he's getting more business off Twitter than anything, and neither of us were on there until you promoted it.
I am an expert in senior care and advocacy, but haven't had the PR necessary to go further with that. Since I met you at a BBB networking event, where you did your EBoot Camp, and I bought your book, my popularity has grown an incredible amount! I was on a couple networking sites, but hadn't blogged, written articles, or twittered before your book.
I started my blog after reading EBoot Camp, and had a steady following in less than 2 months, and countless emails, and comments. I am now guest
blogging on another site as a regular, which is increasing my presence
drastically.
I have submitted a couple press releases, an article, and put the website up for my book, which is gaining momentum by the day, from all over the world.
I am running into people in my local networking groups that are taking notice of my increased web presence, and now noticing how much I do to help seniors and their families. Someone I co-op advertise with wanted to recently hire a PR firm. This firm charges a minimum of $2000 to represent us, and then charges hundreds for each article, press release, etc they do. For less than $20 you can do the same thing yourself with probably better results than you could get from a PR firm. Needless to say, I am not participating in the cost of a PR firm, and recommended they get and read EBoot Camp! This book is priceless!
Corey, you deserve all the success in the world for helping us promote our
businesses! If you ever need anything, just ask!
Hope you have a great weekend!
Angil
My BLOG: http://angiltarachrn.blogspot.com/
My Book: www.behindtheoldface.com
My Professional Profile : http://www.linkedin.com/in/angiltarachrn
Visiting Angels Website: www.visitingangels.com
Corey,
I can't thank you enough for what you and your book are doing for my career and goals! My boyfriend Bernie is also receiving lots of good things out of following your tips. He said he's getting more business off Twitter than anything, and neither of us were on there until you promoted it.
I am an expert in senior care and advocacy, but haven't had the PR necessary to go further with that. Since I met you at a BBB networking event, where you did your EBoot Camp, and I bought your book, my popularity has grown an incredible amount! I was on a couple networking sites, but hadn't blogged, written articles, or twittered before your book.
I started my blog after reading EBoot Camp, and had a steady following in less than 2 months, and countless emails, and comments. I am now guest
blogging on another site as a regular, which is increasing my presence
drastically.
I have submitted a couple press releases, an article, and put the website up for my book, which is gaining momentum by the day, from all over the world.
I am running into people in my local networking groups that are taking notice of my increased web presence, and now noticing how much I do to help seniors and their families. Someone I co-op advertise with wanted to recently hire a PR firm. This firm charges a minimum of $2000 to represent us, and then charges hundreds for each article, press release, etc they do. For less than $20 you can do the same thing yourself with probably better results than you could get from a PR firm. Needless to say, I am not participating in the cost of a PR firm, and recommended they get and read EBoot Camp! This book is priceless!
Corey, you deserve all the success in the world for helping us promote our
businesses! If you ever need anything, just ask!
Hope you have a great weekend!
Angil
My BLOG: http://angiltarachrn.blogspot.com/
My Book: www.behindtheoldface.com
My Professional Profile : http://www.linkedin.com/in/angiltarachrn
Visiting Angels Website: www.visitingangels.com
Monday, April 27, 2009
eBoot Camp eTip: Using Google's Keyword Suggestion Tool
Greetings eBoot Campers!
It was a busy last few weeks with a book signing down in Florida and a quick trip to New York City. But we are back in beautiful Michigan and here with another valuable eTip to help you and your business succeed!
But first a couple quick announcements:
Our second winner of the "Spread the eBoot Camp Love" contest is...Nick Whatcott! He will get 30 minutes with me to discuss his business and how to make it more successful via the Web. Congrats Nick! Will you be the next winner? Take a look at the contest details to the bottom of this email.
My Good friend Michael Port has written an awesome book called Think Big Manifesto. This is absolutely a MUST read book. It is outstanding... inspiring, challenging and compelling. You must take a look and see for yourself.
Buy The Think Big Manifesto and Scoop Up Some Free Prizes at www.thinkbigmanifesto.com
Now let's get to today's tip!
Google's Keyword Suggestion Tool
I was down in Florida last week spending time with my family. Whenever I go down there, I usually engage in conversation with my dad on how his business is going and if he needs any help with stuff he's doing on the Web. I can use my dad as a good litmus test for what I talk about here. If I show him a tool or resource and he finds it easy to use and valuable, then I know it will most likely work for the majority of my audience here.
As was the case when we played around with Google's keyword suggestion tool. This free resource from Google allows you to enter a search phrase and see some very powerful information about that phrase. First, it tells you how many people have searched for that phrase during the previous month and on average over the course of a year. This can tell you whether or not the specific phrase you are researching is worth focusing your efforts on to get a good ranking for your Web site. It also gives you suggestions on other search phrases similar to your original query along with their popularity statistics too. Pretty cool, huh?
So what do you do with this info? You can use it to decide whether this is the right phrase for you to focus on. If only a few hundred people are searching for that phrase per month, it might not be worth your time. However, if a few hundred thousand or searching for that phrase, it might be too popular and a battle you can't win. Take the words "blog tips" as an example. That phrase had 18,000 search queries just in the month of March. "Blogging tips" however had only 9,000. I might choose to focus my attention on "blogging tips" because it still has a good amount of people searching that phrase, but not so many that it would be a losing proposition to try and rank high for.
Once you have used the tool and determined the search phrases you want to target, then you start optimizing your Web site for those phrases by adding them to your Web site content. Get them on your homepage, title tag, description tag, blog, etc. (Shameless plug: the eBoot Camp book gives you LOTS of direction on just how and where to effectively add these phrases to your Web content). Just don't overdue it. If you start repeating them too many times without the sentences making sense, you can actually be penalized by the search engines. So continue to write good solid content on the Web, but remember to strategically add your keyword phrases wherever you can.
To use Google's Keyword Analyzer, just go to https://adwords.google.com/select/KeywordToolExternal
Here are the contest details I referred to above:
I can't tell you how much it means to me to hear the kind words and powerful emails about how the eBoot Camp book is helping you and your business. I wanted to offer something in return for your kindness in spreading the word about the book to your friends and colleagues. So today we are launching the "Spread the eBoot Camp Love" contest and here's how you can enter for your chance to win!
Below are a few things you can do to help sustain the positive momentum about the book and help others realize what a powerful tool the web can be for their business. For each action you take, your name will be entered into our drawing. And yes, if you complete all seven items, you'll be entered seven times! Each week, we'll pick one winner at random and that person will win 30-minutes of time with me to discuss their specific Internet marketing or social media questions or challenges. All you need to do is email me (corey@ebootcampbook.com) and tell me which actions you completed. Yep, the honor system - I trust you! :) Here's what you can do to help promote the book:
- Send an email to people you know about why they should purchase the eboot camp book. You can direct them to www.ebootcampbook.com to purchase.
- Buy the book as a gift for anyone in need of a stronger Web presence
- Go to Amazon.com and write a review for eBoot Camp.
- Go to BarnesandNoble.com and write a review for eBoot Camp
- Become a fan of eBoot Camp at Facebook.com
- Tweet about your fondness for the book on Twitter.com!
I will announce the winner in the next etip issue.
It was a busy last few weeks with a book signing down in Florida and a quick trip to New York City. But we are back in beautiful Michigan and here with another valuable eTip to help you and your business succeed!
But first a couple quick announcements:
Our second winner of the "Spread the eBoot Camp Love" contest is...Nick Whatcott! He will get 30 minutes with me to discuss his business and how to make it more successful via the Web. Congrats Nick! Will you be the next winner? Take a look at the contest details to the bottom of this email.
My Good friend Michael Port has written an awesome book called Think Big Manifesto. This is absolutely a MUST read book. It is outstanding... inspiring, challenging and compelling. You must take a look and see for yourself.
Buy The Think Big Manifesto and Scoop Up Some Free Prizes at www.thinkbigmanifesto.com
Now let's get to today's tip!
Google's Keyword Suggestion Tool
I was down in Florida last week spending time with my family. Whenever I go down there, I usually engage in conversation with my dad on how his business is going and if he needs any help with stuff he's doing on the Web. I can use my dad as a good litmus test for what I talk about here. If I show him a tool or resource and he finds it easy to use and valuable, then I know it will most likely work for the majority of my audience here.
As was the case when we played around with Google's keyword suggestion tool. This free resource from Google allows you to enter a search phrase and see some very powerful information about that phrase. First, it tells you how many people have searched for that phrase during the previous month and on average over the course of a year. This can tell you whether or not the specific phrase you are researching is worth focusing your efforts on to get a good ranking for your Web site. It also gives you suggestions on other search phrases similar to your original query along with their popularity statistics too. Pretty cool, huh?
So what do you do with this info? You can use it to decide whether this is the right phrase for you to focus on. If only a few hundred people are searching for that phrase per month, it might not be worth your time. However, if a few hundred thousand or searching for that phrase, it might be too popular and a battle you can't win. Take the words "blog tips" as an example. That phrase had 18,000 search queries just in the month of March. "Blogging tips" however had only 9,000. I might choose to focus my attention on "blogging tips" because it still has a good amount of people searching that phrase, but not so many that it would be a losing proposition to try and rank high for.
Once you have used the tool and determined the search phrases you want to target, then you start optimizing your Web site for those phrases by adding them to your Web site content. Get them on your homepage, title tag, description tag, blog, etc. (Shameless plug: the eBoot Camp book gives you LOTS of direction on just how and where to effectively add these phrases to your Web content). Just don't overdue it. If you start repeating them too many times without the sentences making sense, you can actually be penalized by the search engines. So continue to write good solid content on the Web, but remember to strategically add your keyword phrases wherever you can.
To use Google's Keyword Analyzer, just go to https://adwords.google.com/select/KeywordToolExternal
Here are the contest details I referred to above:
I can't tell you how much it means to me to hear the kind words and powerful emails about how the eBoot Camp book is helping you and your business. I wanted to offer something in return for your kindness in spreading the word about the book to your friends and colleagues. So today we are launching the "Spread the eBoot Camp Love" contest and here's how you can enter for your chance to win!
Below are a few things you can do to help sustain the positive momentum about the book and help others realize what a powerful tool the web can be for their business. For each action you take, your name will be entered into our drawing. And yes, if you complete all seven items, you'll be entered seven times! Each week, we'll pick one winner at random and that person will win 30-minutes of time with me to discuss their specific Internet marketing or social media questions or challenges. All you need to do is email me (corey@ebootcampbook.com) and tell me which actions you completed. Yep, the honor system - I trust you! :) Here's what you can do to help promote the book:
- Send an email to people you know about why they should purchase the eboot camp book. You can direct them to www.ebootcampbook.com to purchase.
- Buy the book as a gift for anyone in need of a stronger Web presence
- Go to Amazon.com and write a review for eBoot Camp.
- Go to BarnesandNoble.com and write a review for eBoot Camp
- Become a fan of eBoot Camp at Facebook.com
- Tweet about your fondness for the book on Twitter.com!
I will announce the winner in the next etip issue.
Wednesday, April 1, 2009
7 Twitter Resources for Local Business
Twitter 'Apps' to Help Your Business
So it's no secret that Twitter is the talk of the town and, well, the social universe. I mean, Ellen and MC Hammer are tweeting for goodness sake! :) But can it be used as a tool to help your business? I say yes, but you need to learn how to use the tool effectively. The below sites are my favorite resources to gain the most from using Twitter. Try them out and see what works for you. This assumes by the way that you already have a Twitter account. If you don't simply go to www.twitter.com and sign up now. It's free and easy. Follow lots of people and they will most likely follow back. Add value! Don't just tell people what you're doing.
Here are my favorite Twitter applications:
http://nearbytweets.com/ - You can put in a city and state and find local Twitter users in your area.
http://www.twellow.com - This is a twitter search engine. It searches keywords in a person's name and profile. So if you searched "real estate california" it would provide all users with those words in their name or profile.
http://www.tweetdeck.com - An easier interface to use twitter. Trust me, it looks daunting at first, but figure it out and it makes Twitter so much easier and more fun!
http://search.twitter.com - Search trending topics on twitter. You can also monitor what people are saying about you or your business. Search eBootcamp to see what I mean!
http://twitter.grader.com - Find out how you rank on twitter! This one adds no real value, but just kind of fun to play around on.
http://www.twitpic.com - upload pictures and post them on Twitter. This is a fantastic tool! It adds a link to your tweet that sends people to the photo.
There are others, but this should get you going.
Take Care and Take Action!
Corey Perlman
www.EbootCampBook.com
Facebook: http://profile.to/coreyperlman/
www.linkedin.com/in/coreyperlman
Follow me on Twitter! www.twitter.com/coreyperlman and www.twitter.com/ebootcamp
So it's no secret that Twitter is the talk of the town and, well, the social universe. I mean, Ellen and MC Hammer are tweeting for goodness sake! :) But can it be used as a tool to help your business? I say yes, but you need to learn how to use the tool effectively. The below sites are my favorite resources to gain the most from using Twitter. Try them out and see what works for you. This assumes by the way that you already have a Twitter account. If you don't simply go to www.twitter.com and sign up now. It's free and easy. Follow lots of people and they will most likely follow back. Add value! Don't just tell people what you're doing.
Here are my favorite Twitter applications:
http://nearbytweets.com/ - You can put in a city and state and find local Twitter users in your area.
http://www.twellow.com - This is a twitter search engine. It searches keywords in a person's name and profile. So if you searched "real estate california" it would provide all users with those words in their name or profile.
http://www.tweetdeck.com - An easier interface to use twitter. Trust me, it looks daunting at first, but figure it out and it makes Twitter so much easier and more fun!
http://search.twitter.com - Search trending topics on twitter. You can also monitor what people are saying about you or your business. Search eBootcamp to see what I mean!
http://twitter.grader.com - Find out how you rank on twitter! This one adds no real value, but just kind of fun to play around on.
http://www.twitpic.com - upload pictures and post them on Twitter. This is a fantastic tool! It adds a link to your tweet that sends people to the photo.
There are others, but this should get you going.
Take Care and Take Action!
Corey Perlman
www.EbootCampBook.com
Facebook: http://profile.to/coreyperlman/
www.linkedin.com/in/coreyperlman
Follow me on Twitter! www.twitter.com/coreyperlman and www.twitter.com/ebootcamp
Subscribe to:
Posts (Atom)