Saturday, February 28, 2009

Thursday, February 26, 2009

eBoot Camp makes the front page of the Royal Oak Review - take a look!

Royal Oak Review (MI)

Royal Oak resident pens book on Internet marketing
JEREMY CARROLL C & G Staff Writer
Published: February 25, 2009

ROYAL OAK - After teaching a seminar on how small businesses can utilize the Internet as a marketing tool cheaply and effectively, Royal Oak resident Corey Perlman decided to pen a book on the subject. Perlman, 31, grabbed his laptop and sat himself in the corner of Caribou Coffee in downtown Royal Oak and began writing, "eBoot Camp," which was originally to be self-published before a publishing company Wiley got a hold of the book.

"I was really geared towards self publishing," Perlman said. "I was even paying someone a lot of money to design the book."

A friend of his father's got the manuscript into Wiley's hands, and the company offered Perlman a deal.

Originally from Sarasota, Fla., Perlman came to Michigan to be part of General Motors' e-commerce division. He was teamed up with a group of interns and traveled the country giving Internet seminars to dealerships.

"That's where I really learned to teach this stuff in layman's terms," he said.

After Sept. 11, 2001, and the resulting economic turmoil, the program was halted and Perlman left GM to work for an e-commerce company. He started tailoring his Internet marketing ideas to small businesses, giving presentations for various Downtown Development Authorities and businesses.

"When you hear 'Internet marketing,' it has such a scary cloud," he said. "But as I always joke about, I got a D-minus in my computer science class at Florida State. You don't have to be a genius to understand this stuff."

The book explains various aspects of marketing businesses online, including how to have a Web site optimized to be found on search engines and the importance of having a blog along with being on social networking sites like LinkedIn and Facebook.

"We are on the tip of a tidal wave in terms of Internet marketing and social networking," Perlman said. "It's not going away. This is only the beginning."

He said businesses must be willing to put in an hour or two a week to help get more hits on their sites. Those who put in the effort reap the most benefits, Perlman said.

"I think small business owners are the most resilient people out there, and that's why I'm so confident about this economy, about Michigan's economy," he said. "They want to learn and they are willing to put in the work. They just don't want to spend an arm and a leg to do it."

The book gives pointers for those working with Web designers so they can understand what is going into the site and not get swindled.

Jaime White had just kicked open the doors to her Pilates and personal training studio in Plymouth in late 2007 when she saw Perlman give a seminar on developing Internet marketing.

"It has helped us tremendously," she said about the Web presence they've developed. "It's one of the main reasons why we are doing so well."

She said they get about two new clients a week, and nearly all of them find out about the studio online.

With so many in the metro Detroit area out of work, Perlman said many of the key aspects to Internet marketing can also be applied to someone who is job searching. He said that might just be the subject of an upcoming book.

"One of the first things potential employers do is Google you," he said. "You want to know what is there for them to find."

The book is being sold nationwide; Perlman will have a book signing and Internet marketing discussion at 6 p.m. on March 12 at the Royal Oak Barnes & Noble, 500 S. Main St. For more information, call (248) 336-9464.

For more information on the book, visit www.ebootcampbook.com.

You can reach Staff Writer Jeremy Carroll at jcarroll@candgnews.com or at (586) 279-1110.

Caption:Photo byJeremy Carroll Royal Oak resident Corey Perlman has penned a book about how small businesses can use the Internet as a marketing tool.


Tuesday, February 24, 2009

Blog Your Way to New Customers and Repeat Business

I already know something very unique about every single person who is reading this article. No, I’m not channeling David Blaine or spending too much time watching reruns of Mind Freak, I just know each and every one of you is an expert on at least one topic in his or her field. I also know that you have a massive audience via the World Wide Web that is eager to hear what you have to say. Regardless of your profession, you have information that we need and that’s what makes it valuable. Let’s use a dentist or dental hygienist as an example. They know how to keep our teeth healthy and pearly white. If they provided that information free of charge, wouldn’t you read it? I know I would – especially with that candy jar sitting outside of my office. What if you were in the market for a new home and a real estate agent gave you free tips on how to negotiate when buying a new home? I bet many new home buyers would be first in line to gobble that information up. And I could go on and on with other examples.

The point is everyone has valuable information to share with the public and the Internet has provided a vehicle to get your message out to the masses quickly and effectively. That vehicle is called a blog (or web log or online journal for us non-techies out there) and it is a web page where you can publish content for others to read and comment on. Blogs are easy to use and you can set one up absolutely free. Isn’t the Internet great! My blogging site of choice is www.blogger.com and I like them for two reasons. First, it’s very user friendly and perfect for the beginner blogger. And most importantly, it’s owned by a company you may have heard of called Google!

Chorus of Readers: Why do we care that it’s owned by Google?

Corey: Great question readers!

As I touched on earlier, a blog is a Web page and a Web page can be ranked in search engines such as Google. In fact, blogs are very popular with the search engines because they like content heavy web pages and blogs are simply loaded with content. So if you are looking to increase your overall presence on the largest search engine in the world, why not use the blogging tool that they own.

Chorus of Readers: I like it! But I’m still not sure what I should write about.

“If you provide value, they will come.” Ok, so Kevin Costner I am not, but the message is still the same. Give high value content in your blog posts and you will begin to gain a following. And the exciting part is people will come back again and again as they will have become addicted to your content.

Chorus of Readers: Ok, but where’s the new customers and repeat business come from?

I thought you’d never ask. Once you have people reading your blog and gaining value, you can softly sell your products or services without offending your audience. So my philosophy is provide value first, sell second. My world is Internet marketing, so I might write a post in my blog about how to rank high in Google and then my next post might be an invitation to one of my workshops. And they won’t be put off by my self promotion because I sell rarely and provide value often.

Chorus of Readers: Ok, we have work to do, any final words?

I will leave you with the two most important things to remember when creating content in blogs. First, what words are people searching for on Google that you’d love to have your Blog appear at the top of the page? Use those words over and over again when writing in your blog. Search engines evaluate frequency when determining where to rank web pages on their site. Finally, always remember to Hurl Your URL! That simple means to provide a link on your blog to your main Website so people can easily go there for more information about you or your company.

Chorus of Readers: This is great! By the way, is there a book with more of this info?

Corey: I thought you'd never ask :)

Go to Amazon.com

Then take your order # to www.ebootcampbook.com for $2500 worth of free gifts from top Authors like Michael Gerber and T. Harv Eker!

Thursday, February 19, 2009

three great resources to submit online articles!

Greetings eBoot Campers!

There are multiple benefits to writing articles and publishing them on the Web. First, each article becomes its own Web page and therefore has the opportunity to appear on search engines. Every time one of your articles shows up on Google, it pushes your competition down one ranking - woohoo!

Second, when people read (and enjoy) your articles, it builds trust and credibility. They see you are a knowledgeable resource in this particular area and that bodes well for doing business together down the road.

Third, they are great sources to drive traffic to your Web site. As with every online resource you will create, you'll always "Hurl Your URL" - (which is a catchy way of saying add your Web site link to your article) in every article you write. So naturally, the reader can go to your Web site to learn more about you when they finish reading your article. Also, when you submit your article to a free article distribution site like www.ezinearticles.com, they house your article in their database and allow others to use your article in their publications (ex: a newsletter like this one or blog). If someone uses your article, they have to copy it exactly how you wrote it. Since you will have your Web site address at the bottom of the article, they will essentially be advertising for you to their readers. Ain't life grand!

Ok, so you see how valuable it is to write articles and publish them online. But the key to having success with your articles is to make them valuable! How do you do this? Simple. GIVE IT ALL AWAY! What I mean by that is don't worry about giving away real valuable tips, secrets, resources etc. Your brain is filled with so much valuable information about your niche, it would take years to unload it all. So I like to give away the "goods" and make sure my readers are happy with the info. Then, when it is time to buy a book, product, etc. they will feel confident that it is packed full of value.

When you write your articles, you can use the following template:

Title: (make it strong and catchy!)

Subtitle: (more descriptive than the title, but still catchy to draw readers in)

Body: (Give it away! I like to use the "Five Tips" approach where I give five tips to _______ or five things you can ______)

Call to Action: Give them an enticing reason to go to your Web site, come to your store, read your blog, or something else.

Bio: Here, you give them information about who you are and what you do. This is the place to include your Web site link.

Ok, it's time to get started! Here are the steps to getting your article written and published online:

1. Write the article (use your next plane flight where you'll have time with no Internet access and no phone!)
2. Have someone proofread it for errors. Trust me, it helps.
3. Go to www.ezinearticles.com and submit the article. It's free!
4. You can also go to www.articlealley.com and www.searchwarp.com as alternatives.

Good luck!

Take Care and Take Action!

corey

Ps. Did you get your eBoot Camp book yet? Click HERE to pick up a copy from Amazon.com!

If you are enjoying the book and have gained some helpful insights for you or your business, would you mind writing a review at Amazon.com

Monday, February 16, 2009

Some good news and a friendly reminder...

Hello eBoot Campers!

I hope you are doing well and enjoyed a nice Valentine's Day weekend.

First some good news! This is a nice piece that was in the Sarasota Herald Tribune on Monday about the book: http://tinyurl.com/aesu9h

Also, I just got off the phone with a very upset person because she wrote a great message in her blog and then, somehow, it was erased. It was a good reminder to me, and all of you, that if you have more than a paragraph or two written anywhere online, make sure to highlight it, and copy and paste it into an email or word doc. That way, if something goes wrong when you publish it online, you'll have a backup. Most of us know to do that, but sometimes a case like this reminds us what a crappy feeling it is to lose something you worked so hard on.

that's it for now - make it a great day!

corey
www.ebootcampbook.com

Sunday, February 8, 2009

I had to share this...cosby show bloopers

This holds a special place in my heart because my wife and I have recently been addicted to reruns of the Cosby show. I hope you enjoy as much as we do...

Thursday, February 5, 2009

To Twitter or Not to Twitter: That is the Question!

Greetings eBoot Campers!

If you haven't heard the buzz going around about the micro-blogging site Twitter.com, you soon will. It's by far the hottest social networking application in the ever-evolving world of Internet marketing. But, should you join the cyber-party?

Before I answer that question, let's define what Twitter is. Twitter is a Web site where you can follow what people are saying and they can follow what you are saying. The unique thing about Twitter is that they only allow you to write your "tweet" (or written message) in 140 characters or less. Yep, in the 'more is less' world of Internet communication, they have the audacity to make us be short and to the point with everything we write. The nerve!

When you follow someone, each of their tweets shows up on your personal Web page. And when you tweet, each of your messages shows up on their Twitter page. One of the distinct differences between Twitter and other social communities such as Facebook or Linkedin is the more liberal screening process people seem to have on Twitter when deciding who to connect with. It's not uncommon to follow complete strangers based on knowing very little about them. You can blink and have hundreds of people following you or vice versa. For an even clearer definition of Twitter, go to www.twitter.com and watch the video in the top right-hand corner of the page.

So, on to the question of if you should add Twitter as part of your Internet marketing repertoire. My answer is Yes and No. :) Let me explain. My answer is no if you're simply looking for a tool to sell more of your products or services. In my opinion, it's just not being used that way and people frown upon heavy promoting and selling. However, if you are looking to create more online relationships, expand your brand, or stay on the bleeding edge of information in your industry, then I wholeheartedly recommend that you jump on Twitter right away.

A colleague of mine, Perry Belcher, had a great analogy of how to view Twitter. It's like hosting a huge party. You wouldn't invite someone to your party and immediately try and sell them the second you opened the door. Instead, you'd greet them, invite them in, have a conversation and potentially engage in business if the opportunity presents itself. This is exactly how Twitter works as well.

Twitter can be a great opportunity for you to engage people with similar interests in an incredibly fast and effective way. So here are the steps to create your Twitter account:
1. Go to Twitter.com and register for an account. It's free!
Take some time and fill out your profile. The more thought out your profile is, the more likely people will follow you.
2. Write your first tweet. Let everyone know you are new to the site and find a fun way to introduce yourself.
3. Look for some of your friends on Twitter. You have a friend in me! Just go to www.twitter.com/coreyperlman and www.twitter.com/ebootcamp and click "follow" and you will then be following me. You'll be able to see all the people that I follow and can follow them as well if you choose.
For the next few weeks, tweet at least once a day. It takes all of about 2-3 minutes, so don't worry about finding the time. You can also write your tweets via your cell phone. See Twitter.com for instructions on how to do that.

A couple of final notes about Twitter:
- Try not to just tweet about what you are doing. Although that is the theme of Twitter.com, most people like to offer some value in some of their tweets. For example, did you see a really good article (maybe like the one you're reading :) and want to share it with your followers? Simply highlight the article link and add it as a tweet.
- You don't have to be too picky on who you follow. It's easy to un-follow someone if they are tweeting too much or for any other reason.
On occasion, it is ok to promote your products or services. Just remember the party analogy - don't overdue it and annoy people. Communicate on a personal level with people and build trust. There will be plenty of opportunity down the road to conduct business if the opportunity presents itself naturally.
- Write a tweet at least twice a week. That should take all of about 5 minutes total!

Ok my friends, enough with the analysis paralysis, get out there and start TWEETING!

See you in Twitterville!

Corey

Ps. Did you get your eBoot Camp book yet? I know many of you have because we made it to #1 on Amazon.com for the marketing, retail and ecommerce categories! Thank you, thank you for all of your support!

If you are enjoying the book and have gained some helpful insights for you or your business, would you mind writing a review? You can post your review at one (or all) of the following sites:
Amazon.com
GoodReads.com
BarnesandNoble.com

Also, will you become a Facebook fan of eBoot Camp? Click HERE


Thanks Everyone!

Corey

Tuesday, February 3, 2009

eBoot Camp book review: Twitter Revolution

Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online Twitter Revolution: How Social Media and Mobile Marketing is Changing the Way We Do Business & Market Online by Warren Whitlock


My review


rating: 5 of 5 stars
Twitter Revolution came to me at exactly the right time. I was ready to start using Twitter to grow my network and didn't know where to begin. The book gave me step-by-step instructions on how to begin using the tool and the do's and don'ts of twitter etiquette. It's a perfect book for anyone looking to join the twitter revolution!



all the best,



Corey Perlman

Author, eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business.

www.ebootcampbook.com


View all my reviews.