Here's the link to our news eBoot Camp eTip. Check it out and make sure you sign up for the newsletter so it gets delivered directly to your email. I hope you enjoy!
eBoot Camp eTip #35
best,
Corey
Tuesday, March 31, 2009
Saturday, March 28, 2009
What I learned at Search Engine Strategies New York
Hello eBoot Campers!
Sorry for the delay in posting to the blog, but I was out in New York sharpening my own Internet marketing tools while attending SES NY. It was a great event and here's a short recap of what I learned.
Quality Score in Google Adwords - Since I don't use Adwords that much, I don't pretend to be an expert in this particular area. Even in my book, eBoot Camp, I spend one chapter on how I use it - but it's very basic and meant for beginners. Just for review, on Google's search engine, at the very top and on the right side of the page, people can pay to show up on any given result. You can decide how much you are willing to pay per keyword search phrases and that will determine where, and if, you appear on a particular search result.
What I didn't know is that paying the highest amount won't guarantee you ranking highly for that search query. Google takes into account other criteria similar to what they use when determining where to rank you on the organic side. So let's say you wanted to pay to be placed high on Google for the words "discount lawn mowers Dallas TX" Google will evaluate your site to ensure that this is indeed what you are selling and you are indeed selling them at a discount. That's how they decide what your quality score will be. If you are talking about lawn mowers in your ad, but your Web site says nothing about lawn mowers, then you may not rank at all for that search - regardless of how much you are willing to pay Google to be there. I thought this was pretty eye opening. I always thought it was simply about money. But Google clearly wants your ad to be relevant so the searcher still gets what they were searching for. That is music to my ears and will cause me to take a closer look at using Google Adwords in the future.
more to come friends!
Talk to you soon,
Corey
www.ebootcampbook.com www.twitter.com/coreyperlman
Sorry for the delay in posting to the blog, but I was out in New York sharpening my own Internet marketing tools while attending SES NY. It was a great event and here's a short recap of what I learned.
Quality Score in Google Adwords - Since I don't use Adwords that much, I don't pretend to be an expert in this particular area. Even in my book, eBoot Camp, I spend one chapter on how I use it - but it's very basic and meant for beginners. Just for review, on Google's search engine, at the very top and on the right side of the page, people can pay to show up on any given result. You can decide how much you are willing to pay per keyword search phrases and that will determine where, and if, you appear on a particular search result.
What I didn't know is that paying the highest amount won't guarantee you ranking highly for that search query. Google takes into account other criteria similar to what they use when determining where to rank you on the organic side. So let's say you wanted to pay to be placed high on Google for the words "discount lawn mowers Dallas TX" Google will evaluate your site to ensure that this is indeed what you are selling and you are indeed selling them at a discount. That's how they decide what your quality score will be. If you are talking about lawn mowers in your ad, but your Web site says nothing about lawn mowers, then you may not rank at all for that search - regardless of how much you are willing to pay Google to be there. I thought this was pretty eye opening. I always thought it was simply about money. But Google clearly wants your ad to be relevant so the searcher still gets what they were searching for. That is music to my ears and will cause me to take a closer look at using Google Adwords in the future.
more to come friends!
Talk to you soon,
Corey
www.ebootcampbook.com www.twitter.com/coreyperlman
Wednesday, March 18, 2009
Hurl Your URL - Build Your Online Presence with Offline Strategies
I recently attended a great seminar where my friend and colleague, Tony Rubleski from Mind Capture Group, was speaking on the benefits of marketing. At first I was surpised not to hear the likes of Google, MSN, or Yahoo in any of his strategies. He wasn't discounting the importance of online marketing; he was just reminding us that implementing smart, cost-effective offline marketing strategies is still a very effective way to promote your products and services. It was a refreshing reminder that successful marketers pull from a variety of tools, both offline and online, when choosing how to promote their products or services.
So in honor of my good friend Tony, this etip will focus on three offline strategies that you can use to push traffic to your Web site (aka Hurl Your URL). Your mission is to get as many eyeballs as you can to see your URL (for us non-techies out there, URL is simply your Web site address) and then make it memorable or appealing enough so that the next time they are on a computer, they can get to your homepage.
Strategy #1: Your Business Card!
So for some of you, this was an easy one as you calmly pulled out your business card, glanced down at your Web site address, and gave yourself a nice pat on the back. But for a few of you, it's a friendly reminder that when it's time for a reprint, you have to get your Web site address on your business card.
But simply having your Web address on your cards is only half the battle, you also want to offer a great call to action to get people excited about going and visiting your Web site. If you don't, it could very easily end up in the massive "I will organize these cards one day" pile. So I recommend having some type of offer or incentive - maybe on the back of your card. This might be a discount on a product or service or maybe something for free that they can only get from the Web site. Whatever it is, the more enticing the offer, the greater the chance they will stop whatever they are doing and go check out your site.
Strategy #2 Your Receipts!
You may have noticed lately that the large chains are starting to Hurl their own URL by adding it to your purchase receipts and then giving you a great call to action to visit the site. I love this strategy because you're already providing a receipt. You might as well Hurl Your URL in the process! The idea here is to get the customer to your Web site and then ask them to leave their name and email in exchange for something of value (i.e. coupon, free article, entry into a giveaway). Then, you can send them periodic emails with more great offers and timely coupons. As we all know, it's easier to keep a customer than to find a new one.
Strategy #3 Your marketing materials (including flyers, pens, water bottles, postcards, your CAR!, pamphlets, CDs, etc)
I have a file where I keep every piece of marketing paraphernalia I find that doesn't display the company's Web site address. I plan to one day have a bonfire at my house and have a "NO URL" burning party. You must Hurl Your URL on every single flyer, pen, poster, letter, etc. that your company sends out. And then you must create, yep, you guessed it, an intriguing call to action that makes them press pause on their Tivo'd episode of Dancing with the Stars and jump online to get to your Web site.
Got examples of places you HURL YOUR URL? I'll post this etip at www.coreyperlman.com - leave me a comment with your creative ways to Hurl Your URL and help out other eBoot Campers!
So in honor of my good friend Tony, this etip will focus on three offline strategies that you can use to push traffic to your Web site (aka Hurl Your URL). Your mission is to get as many eyeballs as you can to see your URL (for us non-techies out there, URL is simply your Web site address) and then make it memorable or appealing enough so that the next time they are on a computer, they can get to your homepage.
Strategy #1: Your Business Card!
So for some of you, this was an easy one as you calmly pulled out your business card, glanced down at your Web site address, and gave yourself a nice pat on the back. But for a few of you, it's a friendly reminder that when it's time for a reprint, you have to get your Web site address on your business card.
But simply having your Web address on your cards is only half the battle, you also want to offer a great call to action to get people excited about going and visiting your Web site. If you don't, it could very easily end up in the massive "I will organize these cards one day" pile. So I recommend having some type of offer or incentive - maybe on the back of your card. This might be a discount on a product or service or maybe something for free that they can only get from the Web site. Whatever it is, the more enticing the offer, the greater the chance they will stop whatever they are doing and go check out your site.
Strategy #2 Your Receipts!
You may have noticed lately that the large chains are starting to Hurl their own URL by adding it to your purchase receipts and then giving you a great call to action to visit the site. I love this strategy because you're already providing a receipt. You might as well Hurl Your URL in the process! The idea here is to get the customer to your Web site and then ask them to leave their name and email in exchange for something of value (i.e. coupon, free article, entry into a giveaway). Then, you can send them periodic emails with more great offers and timely coupons. As we all know, it's easier to keep a customer than to find a new one.
Strategy #3 Your marketing materials (including flyers, pens, water bottles, postcards, your CAR!, pamphlets, CDs, etc)
I have a file where I keep every piece of marketing paraphernalia I find that doesn't display the company's Web site address. I plan to one day have a bonfire at my house and have a "NO URL" burning party. You must Hurl Your URL on every single flyer, pen, poster, letter, etc. that your company sends out. And then you must create, yep, you guessed it, an intriguing call to action that makes them press pause on their Tivo'd episode of Dancing with the Stars and jump online to get to your Web site.
Got examples of places you HURL YOUR URL? I'll post this etip at www.coreyperlman.com - leave me a comment with your creative ways to Hurl Your URL and help out other eBoot Campers!
Tuesday, March 17, 2009
Is redirecting a large number of domains suspicious?
Here's the answer straight from Matt Cutts, an employee of Google:
Monday, March 16, 2009
Three words to describe Barnes & Noble event...
We sold out!
thanks to everyone who came out for the eboot camp book signing and discussion. We sold a ton of books and the B&N team was just fantastic to work with. Here's an email I just received from the Community Relations Representative at Barnes & Noble:
Corey,
Thanks for a terrific event on Thursday. We sold every copy of your book and have more coming in. Please let me know if you'd like to do it again this spring/summer. I know there were a lot of business people who couldn't make it but wanted to.
Thanks again,
James Harper
And here are a few pics from the great event:
No more books left!
thanks to everyone who came out for the eboot camp book signing and discussion. We sold a ton of books and the B&N team was just fantastic to work with. Here's an email I just received from the Community Relations Representative at Barnes & Noble:
Corey,
Thanks for a terrific event on Thursday. We sold every copy of your book and have more coming in. Please let me know if you'd like to do it again this spring/summer. I know there were a lot of business people who couldn't make it but wanted to.
Thanks again,
James Harper
And here are a few pics from the great event:
No more books left!
Wednesday, March 11, 2009
This Thursday! eBoot Camp Discussion & Book Signing at Royal Oak MI Barnes & Noble
Press Release for Royal Oak Barnes & Noble Book Signing & Discussion:
Local author, Corey Perlman, will be offering a free workshop and signing copies of his new book, eBoot Camp, on March 12th from 6:00pm-7:30pm
Despite a troubling economy, Corey Perlman from Royal Oak, MI has been helping thousands of small business owners win the war for online attention. Perlman’s newly published book has quickly become an Amazon.com #1 bestseller and is prominently displayed at Barnes & Noble stores throughout the world. On Thursday, March 12th, he will offer free tips from his hit book on how to grow your business via the Web at the Royal Oak, Michigan Barnes & Noble.
About eBoot Camp:
The purpose of eBoot Camp is to help business owners learn the skills needed to take on the roll of Internet marketer and save thousands of dollars in the process. Written in layman’s terms, the book provides easy to do techniques and strategies to help small business owners and entrepreneurs win the war for online attention.
Perlman’s eBoot Camp includes a thorough explanation of basic Internet Marketing tools:
• Search Engine Optimization (SEO) strategies
• How to create and use a blog
• How to write and submit online articles and press releases
• How to use email marketing to stay connected with customers
• Website design and usability
• Video, Google Adwords, and more
Each chapter provides a detailed overview of the topic and then a step-by-step walkthrough on how to put the concept into action. Perlman also provides his favorite Internet marketing resources, like constantcontact.com for writing online newsletters or emailwire.com for submitting press releases. There are also success stories from Perlman’s clients who have effectively used the strategies outlined in the book. Also included are sections for readers to brainstorm and record their progress so they can easily translate their work to the Internet when ready.
Event Details:
What: A Discussion and Book Signing by Corey Perlman
When: Thursday, March 12th 6:00pm – 7:30pm
Where: Royal Oak Barnes & Noble
500 South Main St. Royal Oak, MI 48067
Why: To learn easy-to-do strategies and techniques to grow your business via the Web.
There is no cost for this event and you do not need to RSVP.
For more information on the book or Corey Perlman, go to www.ebootcampbook.com
Thursday, March 5, 2009
some great press release distribution sites
here are a few of my favorites!
www.emailwire.com (pay)
www.prweb.com (pay)
www.free-press-release.com (free)
www.24-7pressrelease.com (free)
www.pressreleasespider.com (free)
check 'em out and start making yourself famous!
Here's one that I recently wrote to use as a guide when you write yours:
FOR IMMEDIATE RELEASE Contact: Jessica Duke
info@ebootcampbook.com
Global Rights Deal Announcement: Internet Marketing Book to be Translated Into Chinese
Troy, Michigan – Corey Perlman, along with Wiley Publishing, have entered into a deal to translate his book, eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business, into Simplified Chinese. The book will be available in this language sometime in early 2010.
eBoot Camp was published in English on January 20th 2009 and ranked #1 on Amazon.com for four straight days in the marketing and retail categories. The avalanche of bad news on the US economy has not dampened sales. “A struggling economy makes my book that much more timely,” says Perlman. “The book empowers people to roll up their sleeves and take action to find new business via the Web. Instead of spending thousands of dollars, they can spend a few hours a week and put those dollars back in their pockets.”
About eBoot Camp
The purpose of eBoot Camp is to help business owners learn the skills needed to take on the roll of Internet marketer and save thousands of dollars in the process. Written in layman’s terms, the book provides easy to do techniques and strategies to help small business owners and entrepreneurs win the war for online attention.
Perlman’s eBoot Camp includes a thorough explanation of basic Internet Marketing tools:
• Search Engine Optimization (SEO) strategies
• How to create and use a blog
• How to write and submit online articles and press releases
• How to use email marketing to stay connected with customers
• Website design and usability
• Video, Google Adwords, and more
Each chapter provides a detailed overview of the topic and then a step-by-step walkthrough on how to put the concept into action. Perlman also provides his favorite Internet marketing resources, like constantcontact.com for writing online newsletters or emailwire.com for submitting press releases. There are also success stories from Perlman’s clients who have effectively used the strategies outlined in the book. Also included are sections for readers to brainstorm and record their progress so they can easily translate their work to the Internet when ready.
For more information, please visit http://www.ebootcampbook.com
www.emailwire.com (pay)
www.prweb.com (pay)
www.free-press-release.com (free)
www.24-7pressrelease.com (free)
www.pressreleasespider.com (free)
check 'em out and start making yourself famous!
Here's one that I recently wrote to use as a guide when you write yours:
FOR IMMEDIATE RELEASE Contact: Jessica Duke
info@ebootcampbook.com
Global Rights Deal Announcement: Internet Marketing Book to be Translated Into Chinese
Troy, Michigan – Corey Perlman, along with Wiley Publishing, have entered into a deal to translate his book, eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business, into Simplified Chinese. The book will be available in this language sometime in early 2010.
eBoot Camp was published in English on January 20th 2009 and ranked #1 on Amazon.com for four straight days in the marketing and retail categories. The avalanche of bad news on the US economy has not dampened sales. “A struggling economy makes my book that much more timely,” says Perlman. “The book empowers people to roll up their sleeves and take action to find new business via the Web. Instead of spending thousands of dollars, they can spend a few hours a week and put those dollars back in their pockets.”
About eBoot Camp
The purpose of eBoot Camp is to help business owners learn the skills needed to take on the roll of Internet marketer and save thousands of dollars in the process. Written in layman’s terms, the book provides easy to do techniques and strategies to help small business owners and entrepreneurs win the war for online attention.
Perlman’s eBoot Camp includes a thorough explanation of basic Internet Marketing tools:
• Search Engine Optimization (SEO) strategies
• How to create and use a blog
• How to write and submit online articles and press releases
• How to use email marketing to stay connected with customers
• Website design and usability
• Video, Google Adwords, and more
Each chapter provides a detailed overview of the topic and then a step-by-step walkthrough on how to put the concept into action. Perlman also provides his favorite Internet marketing resources, like constantcontact.com for writing online newsletters or emailwire.com for submitting press releases. There are also success stories from Perlman’s clients who have effectively used the strategies outlined in the book. Also included are sections for readers to brainstorm and record their progress so they can easily translate their work to the Internet when ready.
For more information, please visit http://www.ebootcampbook.com
Tuesday, March 3, 2009
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