Internet Marketing eBoot Camp! by Corey Perlman

6 Tips to Improving Your Website

noreply@blogger.com (Corey Perlman) — Thu, 22 Apr 2010 01:08:00 +0000

Six tips for drastically improving the look, and effectiveness, of your website

1. No Color Pollution! - Your site should not have more than three primary colors, as too much color can be distracting to a user. Make sure the colors match and complement each other. I also highly recommend using black text against a white background as they contrast the best and make it easy for your user to read your content.

2. Important Information above the Fold - When someone gets to your site, what they see is "above the fold." What they have to scroll to see is "below the fold" and the chance they will see that information decreases greatly. Put your most important information- phone number, directions to your store, the "buy now" button, or whatever it is - so that no matter what a user's screen size is, the important information resides high enough to be above the fold, obvious to see.

3. Link Clarity - People don't click on links without knowing exactly where they are going. So make your links so clear, so obvious, that when someone clicks on them, they have no doubt as to where they're going. If it's a link to a map to your store and directions, then call it "Store Directions" or "Maps and Directions."

4. Different Page Titles - If you've read my book, eBoot Camp, you know page titles show up as the blue link in Google and can determine whether someone chooses your site or someone else's when doing a Google search. By having a different title tag for each of your web pages, you help people get the exact page they are looking for right from Google! For example, if you have a page for a specific product and title the page with that product name, when someone searches for that product on Google, your site can show up with the name of that product and a link directly to that page. That's how sales are made!

5. Incorporate Social Media Tools - As marketers (which you all are), it's your job to help surfers of your site connect with you so they can stay updated on your products and services. They may not be interested in buying today, but they might be down the road. Social media tools like Facebook, Twitter, and LinkedIn make it easy for us to stay connected with our customers and soon-to-be-customers. So make sure to give people an easy way to become connected with you on one, or all of these sites. Effective use of the tools is detailed in eBoot Camp University.

6. Use an Opt-in Box - The value of an opt-in box is huge! Don't let ANYONE leave your site without offering you their contact info. That way, you can stay in touch with them for life! (Or until they opt-out.) Put boxes on your homepage and ask for users name and e-mail, and any other information that is necessary for your business. Give them something of value, like an article, or white paper, in return for their contact info. E-mail the article to them so they are assured of giving you their primary e-mail address. Use a tool like Constant Contact to stay in touch with your new connections and help them keep your products and services on the top of their minds!

These tips will help draw the attention of your visitors and the search engines to your most important information. Now get out there and take action!

eBoot Camp: Important Content Updates

noreply@blogger.com (Corey Perlman) — Tue, 16 Mar 2010 01:27:00 +0000

eBoot Camp Update Page (3.15.10)

It's my job! Every time I hear that Jimmy Buffett tune, it puts a smile on face because my job is helping businesses navigate the complex world of the Internet and I truly love my job. I wrote eBoot Camp in the hopes that it would give business owners, marketers, and salespeople the tools they needed to grow their business via the web.

Recently, I've been receiving some feedback about the book's datedness and, subsequently, it's accuracy. An example of this is the chapter about including Keyword meta tags for search engine placement. And this feedback is spot on. A consequence of writing a book in the technology era when rules change at the speed of...well... technology! So I wanted to provide some updates since the book was published.

I want to thank everyone who have written reviews of the book, sent me emails, and posted messages to me via Facebook and LinkedIn. Even the those who wrote to provide constructive criticism. I've learned from your honest words and I will use the feedback as motivation to get better.

And to the hundreds of business owners who have shared their success stories with me - I can't tell you the joy I get out of hearing about your Internet triumphs. Keep 'em coming! From the local health club owner in Michigan who feared his computer and now checks Google Analytics as much as he checks his stock portfolio. To Angil Tarach, once intimidated by writing a blog, and has since had her words appear in the Ann Arbor News and Chicago Sun Times.

It's the stories like that that remind me why I, indeed, love my job!

Sincerely,

Corey Perlman
Author, eBoot Camp
www.facebook.com/ebootcamp
corey@eBootCampBook.com

Keyword Meta Tags
Description Tags
Link Popularity
Duplicate Content
Other Updates

Keyword Meta Tags:

Keywords - In the original book, I recommended you spend time creating a list of keywords that reside on the backend of your Web site. These were intended to help search engines understand what your Web site was about. As marketers caught on to this, some added words on the backend that didn't really relate to their site. To counteract this, Google has publicly said they do not look at your Keyword meta tags anymore. Here's a link where Matt Cutts from Google explains this in greater detail:

http://googlewebmastercentral.blogspot.com/2009/09/google-does-not-use-keywords-meta-tag.html

So should you still have meta keywords on the backend of your site? I say yes. Not all search engines have made such a public stance and even Google has left the door open that they may one day evaluate them again.

Should you spend a ton of time on them? NO

Just have a list of 10 or 12 phrases up there and leave it at that.

You should be more concerned with having keywords in your website content, anchor text, image text, title tag and so on. So there's still lots to do! I wrote a new chapter on keywords helping you decide the keywords that work best for you. You can see that below!

Keywords
The most important list you'll ever make.

In this chapter, you will learn:
The definition of keywords.
Their importance in winning the search engine game.
The exact steps to create your critical keyword phrases .

Keywords are the words or phrases that people type in the search field when using a search engine. Your goal is to match what they type in the search engine with any words you publish on the Internet. I discuss adding keywords to the front end of your web site in the upcoming chapter, Home Page Content. In this chapter, I'll cover how you determine what keywords you should focus on. I like to use the acronym BETA to remember the steps for coming up with your critical keyword phrases. B is for the brainstorming phase, E is for the evaluation stage, T stands for Testing and A stands for Apply!. When you complete the BETA process, you'll end up with about 3-5 critical keyword phrases that you'll tape to the front of your computer screen and use whenever you are publishing content online.

The brainstorming phase is similar to many green-like thinking sessions you've had where no answer is a wrong answer. This is also the phase where you want to solicit as much help as you can. The goal of this stage is to figure out what people are searching in Google and the other engines to find sites like yours. Notice I said "like yours" - that's because you don't want to focus on the people who are actually looking for your exact site. Why? Well, they are already looking for you. Yes, you want to show up #1 on Google when someone types your name in, but even if you show up further down the page, they'll scroll and most likely find your site. It's when people do a search on Google and don't care who they find, that you want to show up in the top 3 results. These are more generic words or phrases about the products or services that you sell. The best way to come up with these words or phrases is to ask people who know nothing about your business. In fact, you will do this in an exercise later in this chapter. At the end, you'll have a long list of words that a person would use when looking for your product or service on a search engine. You should include cities in which you do business, product and service names, and other common words used to describe your business.

Once you have this long list, it's time for the Evaluation stage. In this stage, you go out to Google and put some of these phrases in and see who's getting the top three rankings. You can garner a lot of information from this exercise. You can see key details of these top performing sites such as the title tags and description tags, (both of which are discussed in detail in upcoming chapters), the Website content and where the phrases are being used and lots more. You can also see how many sponsored ads show up on Google's results page to get a feeling for how competitive the phrase is. If you see lots of ads, that means there's probably lots of traffic searching for these terms and conversely, if the sponsored ads area looks like a ghost town, then it's probably not a highly competitive phrase. These results allow you to survey the landscape and just see what you're up against if you decide to spend time competing for these phrases.

Ok, so now you've done some evaluating, and you have a few phrases that you THINK would result in some quality leads if you started ranking in one of the top 3 positions on Google. The problem with this is the word Think - this word has gotten a lot of in trouble over the years and wasted all sorts of time. Optimizing for keyword phrases (that just means using certain phrases throughout the content you publish on the web) takes time - sometimes months, sometimes years and the last thing you want to do is spend all that time only to find out you were wrong and only a handful of people are actually searching that phrase. Well, this won't happen to you because you will take your potential keyword phrases through the Testing phase - which is the T in our BETA acronym. There are lots of cool keyword tools out there that will actually tell you how many people are searching for these phrases. Google has their own keyword tool and you can find that tool by searching "keyword suggestion tool" in the google search bar. Wordtracker.com is a popular keyword tool that gives you data on all of the top search engines. They are a pay-for service, but well worth the small fee. So you'll put your phrases in to one of these tools and find out just how many people are actually searching for this phrase and other similar phrases as well. Obviously, the more popular the phrase, the tougher it will be to earn a top ranking. So you shouldn't go for the super popular and you should go for the super unpopular. Find phrases that get a satisfactory amount of traffic and start there. I can't give you an exact number because I don't know your business or your industry, but think middle of the road and you should be ok.

Once you've gone through the Brainstorming phase, the Evaluation phase and the testing phase, it's time to Apply! As mentioned earlier, I want you to write these phrases on a sticky-note and slap them somewhere very noticeable on your computer. When you write a blog post, use those phrases, an article, use those phrases, some new website content, you better use those phrases. The bottom line: any time you write something online that is visible to the public, at least be thinking of these phrases and how you can use them in your copy. Just remember, don't overdue it. Concentrate on quality content and only put these phrases in when appropriate. Never try to fool the search engines by placing phrases on pages over and over again. That's called keyword stuffing and is frowned upon by the engines. Plus, it will annoy your readers - so don't do it!

The most important thing to do when creating a powerful keyword list is to forget everything you know about your business. Instead, think like a complete stranger who's sitting at his computer early in the morning, sipping a cup of coffee, and just landed on Google. He's about to buy a product you own or use a service you provide. He doesn't care if he buys it from you or from one of your competitors; he just wants to find a business that has what he's looking for and be on his way. What words is he going to type in Google? Answer that question, and you're well on your way to creating a powerful keyword list!

Tips for Success
No. 1. As you probably already know, Google has publicly said they are no longer looking at your meta keywords (a keyword list that resides in the html code of your Website) when determining where to rank your website in their engine. I still suggest including a keyword list, however, on your Website. Why? Well, other search engines still may evaluate them, Google could change their mind, and it's a great place for words that you wouldn't want to put on your homepage. An example of this might be misspelled words that are related to your business or variations of a state like Cali, CA, or CAL.

No. 2. Keywords can also be key phrases. For example, instead of " house " or " Michigan, " use phrases such as " houses in Michigan, " " Michigan real estate, " and so on. In most cases, the longer the phrase, the better chance you have of ranking high for that phrase. A long phrase (often called a long tail keyword) can get you very targeted traffic with a high conversion rate.

No. 3. Do not repeat keywords. You can use words in phrases more than once but not independently. For example, the right way is " car phone, " " car door, " and " car window. " The wrong way would be " car, " car, " and " car. "

Walkthrough
Step 1. Open up Internet Explorer.
Step 2. Go to google.com.
Step 3. Type in the words "keyword suggestion tool" and click on Google's Keyword tool.
Step 4. Keep the descriptive words box checked and type in one of your critical keyword phrases.
Step 5. Click 'get keyword ideas'
Step 6. The first column, titled local search volume, tells you how many searches occurred for that phrase last month. The 2nd column, Global monthly search, tells you how many searches occurred on average over the past 12 months. A seasonal keyword phrase like Christmas gifts would probably have a much higher volume in October and November than the rest of the months.
Step 7. Evaluate your results and also look at the other synonyms they provide. Take note of the minor differences in each word and the impact it has on search volume. For example, look at a word and its plural and take notice of the difference.

Exercise Author's note: This exercise is very important and requires a good deal of time and attention. I recommend that you spend an entire afternoon or evening on it, and include others (spouse, colleague, friend) in the brainstorming process. Keep an open mind and have fun with the process. On Friday nights, my wife and I will often invite other couples over, open a few bottles of wine, and exchange keyword ideas. A good ol' fashioned nerds night out!

Step 1. Start thinking about your business, the services or products you provide, and how you help people.

Step 2. Write down 30 words or phrases that describe your business:

Step 3. Write down the 30 words or phrases that your spouse, colleagues, and friends chose to describe your business:

Step 4. Now close your eyes and put yourself in the shoes of a potential customer who has no idea who you are or what you do. All this person knows is that he or she needs a

service or product that your web site provides. Remember, you are now in the mind of a potential customer. Write down the first 10 phrases that come to mind:

Step 5. Take the three lists and prioritize them into one list of 20 words or phrases. Remember to localize your list by including cities and counties you do business in.

Step 6: Now test those phrases in a keyword suggestion tool and narrow them down to about three.

Congratulations! You have just created your critical keyword phrases for your web site. Case Study

Description Tag

Similar to meta keywords, Google has also publicly stated they do not look for keywords in your Description tag. Here's their formal explanation of how they use Description tags:

"...we do sometimes use the "description" meta tag as the text for our search results snippets
Even though we sometimes use the description meta tag for the snippets we show, we still don't use the description meta tag in our ranking."

So what does this mean? Well, it's still a critical sentence to work on and have on the backend of your site. Remember, this is the black text under the blue link when your Web site shows up on Google or the other search engines. I'd rather give Google something to use than leave it up to them to pick something off of my site. Although they say they "sometimes" use the description, I find it to be almost always. So make it count!

Duplicate Content

Google and the other search engines are trying to give users fresh, relevant content based on their search query. What Google does not want to do is give searchers a bunch of results that are the exact same thing. Hence their issue with Duplicate Content. Many a business owner and marketer worry that Google or the other search engines will penalize them if they have some content that appears in more than one place. That's not the case at all. Google understands that content such as press releases get distributed all over the web and so they know there might be multiple versions on the Web. They are more concerned about duplicate Web sites or blogs that are literally mirror images of each other and are being used to try and trick the search engines. So, as with most search engine rules, as long as you aren't deliberately trying to deceive the search engines, you should be ok.

For Google's official stance on Duplicate Content, go to:

http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=66359

Link Popularity

As a reminder, when I refer to Link Popularity, I mean how many other Web sites have a link that directs people to your site. Google and the other search engines use link popularity as a part of their overall ranking algorithm. In my book, I refer to doing a link-exchange where you and another businesses help each other out by each adding a link to each other's site. The example I often use is asking your local chamber to include a link to your site and you add a button that proudly displays the chamber logo and link back to theirs.

What I should have clarified is that it is better to have a one-way link than a reciprocal link. Search engines know that any site can simply do a link-exchange, but sites that simply add your link to theirs without a return favor would seem to be more legitimate. So, to be clear, it's perfectly ok to have some reciprocal relationships (like the chamber example) but strive to have relevant, quality websites link to content you have on your site.

Other Updates:

* As mentioned above, you can also use keyword phrases in places like anchor text (ex: I have an Internet Marketing Book), image alt text, and URL structure (ex: ebootcampbook.com/seo-tips-strategies)
* Remember that Google tries to look at your site as a person would. So if you have big, bold text on the page that stands out, they will look at that a bit more closely than the regular text. Those are called header tags.

EX: Search Engine Marketing Made Easy

* Understand that you can tell search engines parts of your site that you DON'T want them to evaluate. An example of this would be your 404 page (see www.ebootcampbook.com/404) Your web designer can do this by creating a robots.txt file.
* I'm in the process of migrating my blogger blog (www.coreyperlman.com) to reside inside of my regular Web site (www.ebootcampbook.com). I want to have everything under one umbrella so I'm not constantly having to work on two separate sites for better Google rankings. So there will be a blog link on my Web site and it will just send people to the blog page within my site.

What a bellman at a Miami Beach hotel can teach us about social media

noreply@blogger.com (Corey Perlman) — Sat, 27 Feb 2010 21:15:00 +0000

A friend of mine, Mark Sanborn, wrote a great book called the Fred Factor where he talks about people who are extraordinary at their job. The Dorchester Hotel had a bellman named Carlos who was just a wonderful guy who went above and beyond to make my experience at the hotel a good one. At the end of my stay, we said goodbye and I told him how much I appreciated the exceptional service that he provided. What he did next put the biggest smile on my face because its the exact advice I give to every business owner I come across. He handed me a card with a website address and asked if I would be kind enough to go the Hotel Website and provide a review about my new friend Carlos. And I did.

It's absolutely critical that we give people who are happy with our products and services the opportunity to share their experience on the web. People pay more attention to customer reviews then any other source of information on the web and so we must pay attention to what is being said about our brand on our website as well as other popular review sites such as Google Local Business, Yelp, and Urban Spoon.

Now I'm sure the Dorchester Hotel has its share of good and bad reviews. But thanks to a very smart employee, they can add one more positive one to the list. Take some advice from my friend Carlos and give your happy customers an easy way to tell their story to the online world.

The Answer to: "How Much Time Should I Be Spending?"

noreply@blogger.com (Corey Perlman) — Wed, 24 Feb 2010 23:11:00 +0000

As promised, exactly how I would use my time if I only carved out two-hours per week for social media.

5 minutes (x3) - update my Facebook fan page with something valuable for my fans. This could be a link to an article, a cool web resource, startling stat, provocative question, or something else. Total - 15 minutes.

20 minutes - Find one person or company on LinkedIn that I'd like to connect with. Use the "get introduced" link to have a mutual connection introduce the two of us so it's a warm lead instead of a cold call.

20 minutes - Update my blog with a story, article, video or something else that people in my field would find valuable. (extra 2 minutes to share this post on Twitter, Fanpage, and LinkedIn via Ping.fm)

15 minutes - Find local Twitter people to follow. I'd use nearbytweets.com or just the Twitter.com search feature and find people in my area to connect with. They will generally follow you back.

5 minutes (x3) Check my Twitter account to post or respond to people. I'll also use that time to print valuable information others have posted.

30 minutes - Take this time to either write one article or one press release or shoot a quick video to upload to YouTube. With all of these, I'll add my website address as well as a call-to-action to entice people to visit my site.

3 minutes to spare to Check espn.com, foxnews, cnn, or whatever you fancy. You earned it!

Try this for a few months and make sure to measure the effectiveness using metrics such as web traffic, new leads, your presence on Google keyword searches, and other creative ways.

Now get to work!

Corey Perlman
www.TheEbootCamp.com
www.facebook.com/ebootcamp
www.twitter.com/coreyperlman

A Website's Mission Statement

noreply@blogger.com (Corey Perlman) — Mon, 25 Jan 2010 01:15:00 +0000

I will be an attractive, user-friendly site with strong, fresh content that provides visitors every opportunity to accomplish what I want them to do.

Is your company profile on Linkedin.com?

noreply@blogger.com (Corey Perlman) — Thu, 21 Jan 2010 23:38:00 +0000

Have you created your company profile on Linkedin? We just created ours: http://www.linkedin.com/companies/764897

take advantage of the opportunity to market your business on one of the largest networking sites in the world!

1. Go to www.linkedin.com
2. search for a company
3. click "add company" and begin the process!

all the best,

corey

Video Interview about how to effectively use social media

noreply@blogger.com (Corey Perlman) — Thu, 07 Jan 2010 02:17:00 +0000

My friend Duncan Alney asked me how to successfully use social media for your business. Here's my answer!

how to counteract negative reviews (MUST READ)

noreply@blogger.com (Corey Perlman) — Thu, 31 Dec 2009 17:01:00 +0000

Happy New Year!

I wanted to share this with you as it could pertain to you now or down the road. Google local allows for reviews and, unfortunately, sometimes you'll get a negative one. My advice for all businesses is to ask your best customers to write positive reviews on Google Local Business. Email some friends/trusted clients the direct link so they could post POSITIVE reviews and completely overwhelm any negative ones!

I suggest you do this whether or not you have a negative one showing. Here's a quick video to show you how to do it: http://www.screencast.com/t/ZDYzYjA1ZjEt

So get some positive reviews on your google business listing and protect yourselves from that one bad apple!

your friend,
corey

Should a small business use Twitter?

noreply@blogger.com (Corey Perlman) — Tue, 22 Dec 2009 16:37:00 +0000

Should a Small Business use Twitter?
|
Oprah and Ellen say yes! Isn’t that enough? It was for the masses, but you’re a busy business owner who’s a little apprehensive about spending the few precious moments you have tweeting instead of tweeping (that’s sleeping in Twitter-speak).

Well, I have the answer for you! Yes…and no. Allow me to explain.

Small businesses all over the world are using Twitter to boost their business; from local pizzerias to your neighborhood mechanic. Just jump on Google, or use the Twitter search engine, and search the words “Twitter success stories” and you’ll see hundreds of stories about the small-town guy or gal who tweeted their way to a 400% increase in revenue. But for every success story, there are a hundred other stories that can be summed up in three words: waste of time.

As far as I’m concerned, it’s ok for you to fall on either side of the statistic. Just make sure you don’t flounder somewhere in the middle. That’s when Twitter becomes most dangerous – a time-sucking habit that provides no return on your investment (time)! I’ve outlined a plan for you below, and by staying consistent and scrutinizing your results, this should help determine if Twitter is right for you.

So here’s some guidance in giving it the old college try:

- Set up a Twitter account for your business. It’s ok to be the owner that is representing a business. People love knowing the owner is on Twitter!
- Tweet at least once a day. What should you tweet about? Anything that your customers (or potential customers) would find interesting/valuable/amusing about your business. Also, engage people. Don’t make it a one-way tweet. Ask questions and answer questions.
- Use Twitter’s search feature to find conversations to engage in. If you are a florist in Atlanta, Georgia, search for “flowers Atlanta” and see where you can add value to a conversation.
- Use Nearbytweets.com and find local people to follow.
- Offer occasional offers/coupons/discounts to get people from Twitter inside your store or on your Website!
- Measure the results! Ask people where they found you. Allow them to print a coupon that you only put on Twitter so you can track its effectiveness. This is critical to deciding if Twitter is right for you.
- Give it at least three months before making a decision. It takes time to get good at Twitter.

Once you’ve completed the above list, evaluate how Twitter is working for you. Have you seen results? Has it become quick and easy for you to keep up with? Bottom line: is it worth your time? If the answer is no to one or more of those questions, take a break or stop all together. Just like with any other marketing strategy, you have to evaluate and be willing to abort mission if it’s not producing results. And don’t be discouraged to admit that it’s just not for you. That might be the best time-saving decision you’ll ever make.

I hope this has given you some insight as to whether or not Twitter is right for you. I’ll leave you with the three keys that I believe are critical to having success with Twitter: engage people, be consistent, and have fun!

About the Author
Corey Perlman is the author of the #1 Amazon.com bestseller eBoot Camp: Proven Internet Marketing Techniques to Grow Your Business. The book provides easy-to-do strategies and techniques to help market your business on the web. It covers topics such as social networking sites, Web site optimization, online articles and press releases. You can follow Corey on Twitter or learn more about how to purchase the book at www.eBootCampBook.com.

my advice to aspiring authors...

noreply@blogger.com (Corey Perlman) — Wed, 16 Dec 2009 07:36:00 +0000

Hello everyone,

So it's 2am and I can't sleep - anyone else having this problem?

Anyway, I was just asked by a friend to provide some advice to an aspiring author and thought I'd share my answer for this group as well. Whether you should publish or self-publish is a completely separate conversation, but the below advice assumes you've made the decision that you'd like to be published by a major publisher. Anyway, here it is:

here's my advice:

1. write.
I know it sounds basic, but it's the hardest part. Assign at least 2-3 hrs a week to lock yourself in a room or coffee shop and write. No matter what comes out, you'll be glad you did.

2. Don't write a book - write a book proposal.
It's like a resume for a book. It has a basic overview, chapter titles, a competitive analysis and why your book is better/different than other competing titles, and most importantly, your plan to sell books. Of all the components, publishers will pay most attention to your "platform" or how you intend to sell books, so make sure you think of every possible way and sell them on your ability to sell books!

3. Get an endorsement from the most famous person you know who's relevant to your book topic. It's your attention grabber and I put mine in bold at the top of my book proposal. I think it's one of the reasons Wiley decided to go with me.

Once your book proposal is done, you can send it to an agent (I have a great one if you need a referral) and he/she can shop it to publishers. It's my belief they'd much rather skim through a proposal than an entire manuscript, so you've already put yourself ahead of most aspiring authors. If one bites, they'll send you a proposal to write the manuscript and probably offer an advance to do so. If they don't like it, then you only wasted time on a few pages instead of a few hundred pages :).

ok, I think my very pregnant wife is beginning to get annoyed by my typing, so I'm off to bed!

all the best,

corey
www.eBootCampBook.com

wow...an amazing email - and it all started with a blog!

noreply@blogger.com (Corey Perlman) — Tue, 15 Dec 2009 19:47:00 +0000

I met Corey as the speaker on EBoot Camp at a BBB networking event in February of 2009. I am writing to tell you some of what has happened since EBoot Camp. In Just 10 months I am writing for my own blog site and 4 others sites including my local news in Ann Arbor, the Alzheimer’s Reading Room, which is the #1 site on Alzheimer’s information, and 3 other sites! My articles went into syndication a couple months ago and are showing up in leading newspapers, such as the Chicago Sun Times http://bit.ly/txqr1, the Herald News http://bit.ly/4CB8fI and international sites, such as Alzheimer’s New Zealand! Many more honors and opportunities have developed since EBoot Camp that would’ve never happened without meeting Corey and following EBoot Camp! Things have had this snowball effect that just keeps getting bigger! I really can’t say enough about how much Corey and his book have impacted my career! If you follow Corey’s advice and direction it will be the best investment you can make for your business, and career.

thanks for the kind words Angel!

corey

Radio Interview: Website design and usability tips with Corey Perlman

noreply@blogger.com (Corey Perlman) — Thu, 10 Dec 2009 03:15:00 +0000

Hey Folks!

I wanted to share a recent segment I did for Mark Deo and his radio show. I went through some really easy and effective tips you can do for your Website. I hope you enjoy!

http://www.sbanetwork.org/blogs/radio/2009/11/corey-perlman-discusses-website.htm

The Small Business Hour, as heard on CBS Radio: Corey Perlman discusses website usability and the lessons of Vegemite

noreply@blogger.com (Corey Perlman) — Thu, 10 Dec 2009 03:10:00 +0000

The Small Business Hour, as heard on CBS Radio: Corey Perlman discusses website usability and the lessons of Vegemite

noreply@blogger.com (Corey Perlman) — Thu, 10 Dec 2009 03:09:00 +0000

The Small Business Hour, as heard on CBS Radio: Corey Perlman discusses website usability and the lessons of Vegemite

a great video that will inspire the nerd in you!

noreply@blogger.com (Corey Perlman) — Tue, 08 Dec 2009 04:37:00 +0000

eboot camp heads to Sunny Sarasota FL

noreply@blogger.com (Corey Perlman) — Mon, 07 Dec 2009 20:44:00 +0000

Sarasota Business Owners Get Serious About Cyberspace

Bestselling Author, Corey Perlman, Brings his Critically Acclaimed eBoot Camp to Sunny

  Sarasota, FL – Residents and Small Business Owners around Southwest Florida will have a chance to learn Internet marketing and social media strategies during Perlman’s eBoot Camp workshop on January 7th from 6-8:30pm.
Randy Lorenz, a recent attendee of Perlman’s eBoot Camp said, “Corey's e-boot camp is an affordable well designed course that will reward those that apply his techniques. Our Google page rankings have increased dramatically; better still our phone is ringing and our business is up dramatically. Corey, Thanks a Bunch!”

Perlman blends high value with a layman’s term approach so people leave confident in what they need to do to grow their business via the web.

At press time, Perlman had a few spots remaining for his training. For more information, you can visit www.theebootcamp.com/preview

What: eBoot Camp Workshop
When January 7th, 2010
6:00pm - 8:30pm (Networking from 5:30pm-6:00pm)
Where: Hyatt Place Sarasota
950 University Parkway
Sarasota, FL 34234
Cost: $49

Social Media - a fad or the future (great video)

noreply@blogger.com (Corey Perlman) — Fri, 06 Nov 2009 03:08:00 +0000

eBoot Camp Grad finds success- this story made my day!

noreply@blogger.com (Corey Perlman) — Wed, 28 Oct 2009 02:47:00 +0000

Here's an email I received from a Graduate of the eboot camp. Warmed my heart and i wanted to share it with all of you. enjoy, corey

I attended a seminar a few months back by Corey Perlman from eBoot Camp. I had dabbled here and there in Social Networking, but never understood the applications towards business.

I took the basics of what Corey taught, and started to apply it to my blog. I would write, and then copy the link of my blog and send it out to my entire email address book. Guess what, after some great responses, I started to have followers! I thought to myself, “WOW, this really works!” I have blogged about specific customers, about tips from my industry, about appreciation marketing (saying thank you), about networking, and the list continues to evolve.

Even I surprised myself when I received a call, 10 minutes after posting a blog about a client group. Snap Fitness in Birmingham, MI had received my blog link, liked what was written and wanted to talk. I met with them one day, the next day had a proposal written and contract prepared, and the third day we started service! Imagine, the blog not only gave me an arena for expressing my thoughts, but it brought me a new client! For all of those that haven’t tried blogging, I would suggest to sit down, write to your heart’s content and use this as a way to “Hurl your URL” and drive people to your website. Check out my blog at http://www.rsicleaning.com/ and simply click on the link.

Thanks Corey and Jessica for making Social Networking simple, understandable and applicable for business owners, no matter how large or small.

best,

Jay McMillan
"We make GREAT first impressions"
http://www.rsicleaning.com/

Don't listen to me...listen to them

noreply@blogger.com (Corey Perlman) — Wed, 14 Oct 2009 15:56:00 +0000

testimonials from our recent 2-day intensive.

Dates for our next seminars are coming soon!!!!

Lifting Up Detroit through Drum and Dance (Heritage Works)

noreply@blogger.com (Corey Perlman) — Thu, 08 Oct 2009 00:43:00 +0000

friends,

i just wanted to share a great video of some of my friends from Heritage Works who are making a difference by giving kids a place to express themselves through drum and dance. http://www.vimeo.com/6418952

and you can tell they are eBoot Camp grads as they are using video to Hurl Their URL (market their website address) - keep it up Heritage Works!!!

all the best,

corey

eBoot Camp author Corey Perlman interview from "The Coaching Show" radio program

noreply@blogger.com (Corey Perlman) — Mon, 31 Aug 2009 15:45:00 +0000

Here are the links

Segment 1
Segment 2

eBoot Camp returns to Barnes & Noble Royal Oak mi

noreply@blogger.com (Corey Perlman) — Sun, 30 Aug 2009 17:30:00 +0000

I'm writing this post from the exact spot we started this journey on six months ago. Michiganders came from all over, prepared to do whatever it takes to weather this nasty economic storm and keep their businesses afloat. since then, I've seen blogs started, press releases written, title tags changed and social media sites used to connect with new customers. That's why this town, and state, will be just fine - there's no substitute for hard work and action!

Both myself and the folks at B&N thought it would be fitting to come back and do it again. We sold out of books last time and based on the facebook signups (link to event page) I think we're going to have a packed house once again. I'm honored that they asked me back and I'll be ready to come with new and exciting topics to help my fellow Michiganders win the war for online attention.

I hope to see you there!

your friend,
corey

What: eBoot Camp book signing w/ author Corey Perlman
Where: Barnes & Noble Royal Oak MI (500 s. main st)
When: Wednesday, Sept. 16th 6-7:30pm

New Video: a sneak peak into one of our favorite eboot camp exercises: the yarn balls!

noreply@blogger.com (Corey Perlman) — Thu, 27 Aug 2009 01:48:00 +0000

eBoot Camp Yarn Ball Exercise from Corey Perlman on Vimeo.

eBoot Camp etip #45: My favorite Website evaluator tool

noreply@blogger.com (Corey Perlman) — Wed, 19 Aug 2009 19:54:00 +0000

Newest etip hot off the presses: My favorite website evaluator tool and how to use it to gain insights into what your competitors are doing to win the google game! Enjoy!

Click Here for eTip!

All Heart and All Net

noreply@blogger.com (Corey Perlman) — Sun, 16 Aug 2009 17:21:00 +0000

This is an oldie, but sends chills down my spine every time I watch it. just in case you haven't met Jason McElway, be prepared to be inspired.

all the best, corey